She Roars

Along with developing the branding for She Roars, I also had the opportunity to design a website that would allow customers to easily access information for memberships, class schedules and more. Working closely with the owner of She Roars, we identified the most important elements of her business and how she wanted people to be able to interact with the content. She was beginning to develop an online membership and online on-demand library of classes which would integrate with her website. I was able to build out this integration for her through her membership sign-up, live class schedule and fully integrated on-demand library of classes people could access all in one place. This new website has increased her numbers for both monthly memberships and ease of signing up for live virtual classes.

RIT’s Division of Diversity and Inclusion

During my time working in RIT’s Division of Diversity and Inclusion since 2014, I have overseen two major website redesign projects. The most recent undertaking was in 2019-2020 when I worked with our University Web Services team to redesign our divisional website presence to the new RIT branding guidelines. This project consisted of taking our presence from six individual websites down to one cohesive website encompassing all our division has to offer. Making this change requires significant thought and focus on user experience to ensure that very person visiting our site would easily be able to access the information they were looking for.

To ensure that this look place, I held a session with division members and had them identify important key words, departments and programs they felt people would be search for the most. This allowed us to layout the start of a sitemap based on common themes. Using this information, I began organizing a site map to understand how best to clump topics. This was followed by building wireframes and mockups of numerous pages within the website. Another step I took during this process was completing task based user testing with our old divisional site to identify areas of improvement for accessing information for key departments and services.

All of these steps lead to a very informed view on the way in which our new site needed to be organized. One major change I implemented was designed a persona based page to organize content. I identified the five main segments of people we service and organized pages with a breakdown of content on our site that specific group would be interested. The feedback on this addition has been outstanding as users have a much more simple way of accessing only content that is relevant to them.

To complete this project, I led the collection and organization of all written content and photo selection. I continue to serve as the person who updates and content and photography as well as builds out all new pages on our site.